Frank Walters

Victoria Jewelers opened its doors in 1987, when I was just 23 years old. As the owner and operator for the better part of 40 years, I’ve had the privilege of building something truly special—not just in terms of fine jewelry, but in the lasting relationships I’ve forged with my customers. To me, the most valuable inventory I’ve ever acquired is the trust of the people who walk through our doors.

From the very beginning, I made a commitment to act with honesty, integrity, and transparency in every aspect of my business. I knew that building customer trust was key to our long-term success, and by always keeping their best interests at the heart of everything we do, I’ve earned their respect and confidence.

At Victoria Jewelers, my staff of skilled and knowledgeable professionals and I take the time to truly listen to our customers. We understand that every piece of jewelry has a story, a purpose, and often, a deep emotional significance. Our goal is to help customers realize their vision, whether it’s a custom design or finding the perfect piece for a special occasion.

Over the years, I’ve been fortunate to see my customers return again and again—many bringing their friends and family along with them. It’s this word-of-mouth loyalty that has allowed us to keep our advertising to a minimum. We don’t rely on flashy campaigns or gimmicks. Instead, we focus on the people who matter most: our customers.

Victoria Jewelers is a family business, and I am proud to say that every person who walks through our doors becomes a valued part of that family. When you trust us with your jewelry needs, you can rest assured that your interests are always protected, and that we’ll continue to treat you with the care, respect, and integrity that has made us a cornerstone of the community for almost 40 years.